Welcome to The Seed of Joy - JRM's Oeuvre, a lifestyle blog! This seed primarily sprouts up narratives touching the essential spheres driving life - mindfulness, self empowerment, cognition, inspiration, motivation, spirituality and anything that makes you cherish JOY - inside and outside. :)

With intention to inspire and edify the readers with each post, JRM pours her heart out reflecting her emotions, expressions, perceptions, excursions, philosophies and experiences through her poetry, quotes and photography... all which binds together as memories - sweet, sour and beautiful!

"The best thing about Memories is that We can simply create them Anytime!" © Jyotika Rajput Mehra

The Seed of Joy is within each one of us... Come, let us explore it together!

Your feelings are dearly valuable to JRM! Please let her know about your comments and reactions. If you like this blog, let the news reach more hearts! If you like a post, do show your love by sharing it further. :)

Sunday, August 30, 2015

Happy Birthday My Dearest Bestie Rahul


Rahul & Me :)
Here's again a very special composition on my best friend Rahul Prabhakar's birthday...

Very Happy birthday to…
My blogging guru and my golden star...
The one who's my favourite, my mentor and my best yaar...
The one who's my lifeline, my sunshine…
The one who's as awesome as old wine...

Very Happy birthday to…
The one who makes my life a beautiful treat…
The one who's as innocent as a kid…
The one with a soul so true & pure…
The one whose friendship is an absolute cure…

Very Happy birthday to…
The one who's a power house of intellect and wisdom…
The one who keeps his loved ones safe in his heart's kingdom…
The one who’s so full of generosity and compassion…
The one who’s too moody but also reflects affection…

Very Happy Birthday to…
The one whom I owe so much in life…
The one who makes life a joyful ride…
The one with whom I can share my heart out…
The one who makes me laugh out extreme loud…
The one with whom I have a soul connection forever…
The one who will always stay close and go away never…
The one who will stay my best friend…
No matter what…Till my last breath… Till the End! 


Always Your Fan, Admirer & Bestie... :)

Life is effing good when you are with me... 
B'coz together we celebrate the occasion called "Life"!

Disclaimer: 

* Author of this post reserves rights for the content source being original work of art. Please do not copy without permission. ©Jyotika Rajput Mehra

* This poetic work of art is purely based on the author’s emotions, feelings and perception.

Wednesday, August 19, 2015

ASUS Launches New Zenfone 2 Models at Zenfestival - Delhi 2015

Discover the New Assortment of Zenfone Gadgets...

Zenfestival | 06 Aug 2015 | 13:00 | Jawahar Lal Nehru Stadium, New Delhi
Zenfestival @Delhi 2015
Asus, the symbol of persistence and perfection launched 3 new variants of the performance master Zenfone in the Indian market:
  • Zenfone 2 Deluxe
  • Zenfone 2 Laser
  • Zenfone Selfie
It's Me - Jyotika :) 
Unlike the Asus Zenfone 2 launch earlier this year in April, ZenFestival saw a massive gathering of people from various fraternities – students, bloggers, professionals, geeks. A bit disappointed with the management thing, I believe that restricted and exclusive audience entry could have saved the entire episode from going off-track and chaotic.

A little late of time though, the event saw mark of the start with Cyrus Sahukar (popular host and MTV India VJ). 
Cyrus Sahukar - The Host 
Sahukar’s ever witty style and the exuberantly splendid performance by Natya Nectar (an international performing arts company) revived up our frazzled minds. 
Mesmerizing Glowing Aerial Act by Natya Nectar
The glowing aerial drummers and the graceful acrobat artists mesmerized the environs with their unforgettable acts!
Natya Nectar Performance at Zenfestival
Courtesy: www.youtube.com

Here are my archives as the ZenFestival proceeded…

Zensation On The Rise…
 - Jonney Shih (Asus Chairman)
Jonney Shih (Asus Chairman) | Image Courtesy: Defodio Facebook Page
It was heart-warming to see Jonney welcoming us in our very own salutation, i.e. “Namaste”.

Presence of Zenfone Across the Globe – Key Facts
  • Taiwan | 6,00,000 orders in 2 months | More than 2 million units (Zenfone) sold till date.
  • China | 1,500, 000 pre-orders in 15 days (sign-up pre-ordering)
  • South East Asia | Top 3 smartphone market share
  • France | No. 2 Top seller at biggest E-tailer (discount)
  • Italy | No. 1 best seller on Amazon
  • Japan | No. 1 in sim-free market; 6X more pre-orders than Zenfone first generation
  • US | No. 1 Amazon unlocked phone
  • India | 25,000 single day sales; 1,500,000 shipments till now (2014/7 – 2015/7)
Zenfone 2 Deluxe – See the Crystal Miracle…
(Starting from 22,999/- INR)
Asus Zenfone 2 Deluxe | Image Courtesy: gadgets.ndtv.com
Inspired by crystals, here’s what the new gadget boasts about!

Zenfone 2 Deluxe Features and Specifications...

Precision Craftsmanship:
  • Multifaceted texture with 500+ polygons excites your senses and gives the best grip.
Mesmerizing Reflections:
  • The wonder reflections present a unique chameleon-like coating.
Unprecedented Performance Just Got Better:
  • CPU - Latest 64-bit Intel Atom Z3580 2.3 GHz
    Configuration of world’s most powerful CPU platform - 22nm,
    Silvermont, 3D Trigate
Configuration of the Processor - Zenfone 2 Deluxe
  • System Performance (MobileXPRT)
System Performance - Zenfone 2 Deluxe
  • Browser Performance (WebXPRT)
Browser Performance - Zenfone 2 Deluxe
  • GPU - Class Leading PowerVR 6430 533MHz
    GPU Performance (GFXbench, T-Rex Offscreen)
GPU Performance (GFXbench, T-Rex Offscreen) - Zenfone 2 Deluxe
          GPU Performance (3D Mark, Ice Storm Unlimited score)
GPU Performance (3D Mark, Ice Storm Unlimited score) - Zenfone 2 Deluxe
More Fast Response with 4GB RAM:
  • Memory - 64-bit Dual Channel 4GB
  • Responsiveness - 60ms (You can open 26 apps simultaneously and switch without lag.)
128 GB (MLC) ROM = 25 Full HD Movie or 64 graphically demanding games

OS - Android L

Maximum Viewing Experience:
  • Display - 5.5” FHD IPS display
  • 72% screen-to-body ratio
  • 13 MP/ 5 MP PixelMaster cameras
Fast Charging Technology with Boost Master:
  • 60% battery charge in only 39 min
Unprecedented Connectivity:
  • LTE – Cat 6-like LTE A w/CA 250Mbps
  • WiFi – 802.11ac 433Mbps
  • Navigation – 5 Satellite Systems
  • Antenna – 5 3D Laser Antenna
  • Sim Card – Dual SIM Dual Active (DSDA )
Zenfone 2 Laser – See at the Speed of Light…
(Starting from 17,999/- INR)
Asus Zenfone 2 Laser | Image Courtesy: gadgets.ndtv.com
Zenfone 2 Laser Features and Specifications...

Light-Speed Photography Crafted with Smartphone Luxury
  • Traditional Focus vs. Laser Auto Focus
    Traditional Focus vs. Auto Focus - Zenfone 2 Laser
Best Point and Shoot Solution:
  • ZenMotion Swipe C to launch Camera + 0.3 seconds Laser Auto Focus
    Best Point and Shoot Solution - Zenfone 2 Laser
Best Low Light Solution:
  • Low Light Mode (400% brighter) + Dim light focus (Laser Auto Focus)
    Best Low Light Solution - Zenfone 2 Laser
Best Smartphone Protection:
  • Tougher Corning Gorilla Glass 4 (as compared to Gorilla Glass 3)
  • 2.5X stronger in abrasions test (retained strength)
  • 2X improvement than drop-height to failure
  • 80% lower chance of breakage
2 Variants:
  • 5.5-inch (ZE550KL)
    2G RAM | 16GB ROM | MSM8916 (9,999/- INR)

    3G RAM | 16GB ROM | MSM8939 (13,999/- INR)
  • 6-inch (ZE601KL)
ASUS Design Center...
- Jen Chuang (Design Planning Manager, Asus)
Jen Chuang - Design Planning Manager (ASUS)
Key Archives – The “Smartphone” Today…
  • Smartphone is playing a vital role in building an image these days.
  • It’s significant how people look at you when you access information in a super-fast way.
  • Savouring important moments (through selfies and video recording) is what people are really attached to.
  • The important journeys that people take in life need to be captured such that they stay vivid forever with them.
Zenfone Selfie – See the Perfect You…
(Starting from 15,999/- INR)
Asus Zenfone 2 Selfie | Image Courtesy: gadgets.ndtv.com
For every perfect instance, for every perfect you!

Craftsmanship in Vogue:
  • 3 designer editions available in 3 beautiful colors: Chic Pink, Aqua Blue, Pure White
  • Silky smooth texture at back to give you a comfortable hold
  • The secret of Zen – Concentric circles
  • Keys situated at back as well as front
  • It’s not only about looking premium, but allowing your fingers to function in a more intuitive way
  • The most important component to a great selfie is the camera and hence it has a great configuration for front and rear cameras.
Zenfone Selfie Features and Specifications...

13 MP (Front and Rear camera)
Dual LED Real Tone Flash (Front and Rear camera)
Laser Auto Focus (Rear Camera) – to capture every fast moment

Best in Class Front Camera:
  • 13 MP
  • Dual-Color LED Real Tone Flash
  • 88-degree wide angle (not to miss out the lovely backgrounds)
  • 140-degree selfie panorama
PixelMaster Selfie Experience (ASUS Exclusive Technology):
  • ZenMotion: Just swipe S for Selfie – for super-fast clicks
  • Real Time Beautification: Discover a more glamorous you
  • Dual-Color Real Tone Flash: Experience true-to-life colors
  • Best Selfies in All Scenarios: Click the best shots even in low light
  • Macro Focusing: At a focus of as close as 6cm, get super resolution at a microscopic level.
Celebrity Speaks - Words From Sonakshi Sinha…

Here's the moment we all were waiting for...
The Beautiful Sonakshi Sinha - Bollywood Sensation
Words from Sonakshi...
  • India is heading towards the selfie-culture and hence Zenfone Selfie is a great gadget in this regard.
  • I love clicking selfies.
  • My most favourite action is to swipe an “S” to turn on the selfie mode.
  • I am happy to post great quality pix over my instagram page using the Zenfone Selfie.
PixelMaster Technology (By ASUS Davinci Lab)… 
- David and Frida (Masters of Design and Engineering at Asus)
David and Frida (L - R)
Dedicated and most inventive masters of engineering strive day and night to give you the best quality smartphone camera experience …
  • Sharp Vision
  • Low Light Mode (Pixel merging technology 2.0)
    Low Light Mode - Asus Pixel Merging Technology 
  • Backlight (Super HDR)
    Back Light (Super HDR) - Zenfone 2
(I was too glad to be called as a volunteer over the dais for this particular demo. It was incredible to notice that inspite of the bright back light, the object in front was captured so vividly clear.)

Zenflash (Xenon Flash Light GN4.8):
  • DSLR Flash Experience
  • 100X Brighter than LED
    Zenflash - Xenon Flash Light GN4.8 
Zen Gadgets - The Best Companions...
The Zen Gadgets
  • MyView Cover
  • ZenEar S
  • ZenEar
  • ZenPower
  • Lolliflash
  • Zenflash
ASUS ZenPad...
(Z370CG 7.0 starting from 11,999/- INR)
(Z370CG 7.0 With Audio Cover starting from 14,999/- INR)
Asus ZenPad 7.0 Z370CG - Interchangeable Design, Incredible Entertainment |
 Image Courtesy: www.asus.com
Ultra Fashionable Clutch Design:
  • Embossed leather pattern
  • Smooth and round edges
  • Slim and elegant
Luxury on Your Terms:
  • Fashion meets technology
  • Rich viewing experience
  • Cinematic audio
  • Octa-core performance
  • Unrivalled customization
VisualMaster (ASUS Tru2Life Technology):
  • Brings high-end TV HDR technology to a tablet
  • Intelligent Contrast
  • Upto 200% higher contrast levels
  • Sharpness Optimization
  • Dramatically-enhanced detail for sharper, more life-like images
Audio Cover (Immersive 5.1 Channel Surround Sound):
  • 6 speakers including 1 subwoofer
  • 6X sound volume
  • 6 hours of continuous enjoyment
World’s First Tablet Partnership with dts-HD (premium sound):
  • Virtual surround sound
  • Clear and distinct sound for true-to-life experience
  • World’s first customizable tablet
Zen Clutch...
  • Fashion is self-expression
Zen Case...
  • Vibrant colors for your unique style
Power Case...
  • Custom-fit case extends battery life upto 16 hours
ZenUI (Brand New Interface)...
The New ZenUI 
  • Simplicity
  • Uniqueness
  • 250, 000, 000 downloads from Google playstore
  • ZenMotion
  • Personalised UI (Font, Theme, Manage Home)
  • Privacy Protection (SnapView)
  • Secure (Kids Mode, Trend Micro AntiVirus)
ZenCircle…

With every picture comes a story, ZenCircle is a wonderful platform to share all the stories. It’s easy, you can connect to ZenCircle through your facebook account and post the gallery pictures.
  • Available in 9 countries
  • 1,300,000 downloads available to all ASUS devices
  • The most intuitive way to share your masterpiece
  • India – No. 1 in users
  • A world exclusive that starts in India – people has great stories to share and diversely many!
Zenfone Max...
  • Power Monster with 5000mAh battery capacity
  • 2X 3G talk-time
  • 2.2X video playback
  • 1.59X web browsing
  • Ergonomic thin edge (5.2 mm)
  • Premium leather design
  • Battery monster that works as a power bank
  • Available in October
The Incredibles, All for India…
The New Zenfone Assortment by Asus
Zenny – The Cute Zenfone Mascot...
Zenny - The Zenfone Mascot
QA with Zenny... #AskZenny
QA with Zenny
Q. Are you a penguin? (Gaurav Shah)
A. No, I am an intelligent owl!

Q. Did you go to see the Taj Mahal, Zenny? I can take you on a tour! (Alok Mehta)
A. Sure, After this event gets over!

Sahukar welcomed the ASUS CEO - Jerry Shen, VP - Eric Chen, GM (Asia Pacific) - Rex Lee, India Country Head - Peter Chang and Bollywood Actress - Sonakshi Sinha to pose with the phones and the mascot Zenny.
The Asus Team | Sonakshi Sinha | Zenny
ZenTalk (Fans|Friends|Family)...

Get answer for all your ZenQueries at www.asus.com/zentalk/in
The ZenTalk Team (India)
As the event came to a closure, heading towards the food zone was not at all worth... again because of the cluttered crowd. Gratefully, there were few good things that made me cheer up the mood…
  • Meeting my blogger buddies
  • Watching Cyrus Sahukar and Sonakshi Sinha live
  • Watching the spell-bound act by Natya Nectar
  • Watching the super cute mascot Zenny dancing all over the dais
  • Receiving Zen goodies and the Zen gift – The Lolliflash
Well, thanks team Blogmint and Defodio for the invite!


Disclaimer: 

* Author of this post reserves rights for the written content source being an original concept. Please do not copy without permission. Be mindful to give credit if you refer this blog post anywhere. ©Jyotika Rajput Mehra

* Author of this post reserves rights for all the images except from the ones being referred specifically.

* This post is purely based on the author’s knowledge gained at the Asus Zenfone 2 product launch event held in August 2015 in Delhi. The purpose of this post is to share the Zenfone2 product review with the readers and promote the goodness of the Asus brand.

Tuesday, August 11, 2015

AskMe Fashion Meet Up - Delhi 2015

The BAAP of All APPS: AskMe

Striker Pub & Kitchen
Ambience Mall, Vasant Kunj
01 Aug 2015

Jolting down the city's traffic, while traveling to the destination, my imagination caught all the fun one can have at a fashion meet! I reached the destination almost on time and felt just WOW! Catching up with blogger friends sparked up a great merry mood! Strangely, the start got much delayed quashing our super excited neurons!

Gratefully, after a long deferral, Preeti Hoon (the host), initiated the session with a gush of effervescence and energy that revived our senses.
ASKMEFASHIONMEETUP Banner | Courtesy: Blogmint.com

Business of Blogging Or Blogging of Business? The Agenda began…

The discussion involved 3 eminent panellists and of course the audience.
The Panelists: Shaily, Lisha, Akanksha (L to R)
Shaily Khera (Fashion and wardrobe stylist, fashion and beauty blogger, designer and writer in the making.)
Know more about her: http://confessionzofacloset.com/

Lisha Batta (A full time beauty & fashion blogger)
Know more about her: http://www.heartbowsmakeup.com/

Akanksha Dureja (Blogs at Direct Dil Se )
Know more about her: http://www.akankshadureja.com/

Here’s what I could jot down when it began…

Shaily
  • I always wanted to study fashion. I always had a direction in mind, and with the right time, I implemented things and started off with the flow.
  • Blogmint is the new trend connecting brands and bloggers.
  • Brands have started recognising how many people follow them.
  • We are not brand ambassadors, so be true to yourself and your audience.
  • Brands have become serious in on-boarding massive influencers.

The Challenges...

Shaily
  • Brands should be very clear in their purpose of approaching the bloggers. It should not be restrained only to promote their brand's numbers. Rather, the brands must know the fact that to get their brand promotion done, they need to pay the bloggers!
  • This is a professional world. Professionalism should be respected. Considering this fact, brands must respect the efforts and time of the bloggers.
Lisha
  • Bloggers should stick to their morals and ethics. They should not let the brand take them for granted.
Akanksha
  • Initially bloggers can start working for brands without asking for payment and later get rid of this practice.

Brands Want Traffic and ROI...

Lisha
  • PR and digital marketing team should understand that putting celebrity on-board doesn't always help. There has to be something inherently good about the product to influence its users. Bloggers should be optimistic. If they have published something on FB, Twitter, it will surely get noticed.
Akanksha
  • Brands should not expect unrealistic results or traffic. In the long run, users will be attracted only with the real goodness of the product.
  • Social media is catching up big time…

Social Media: A Great Medium of Communication...

Shaily
  • Having a blog is a great medium of communication. One must use the social media extensively to know the who's who. It is a great way to test the water, i.e. where you stand;  the way your audience interacts and reacts.
  • Blogging is a new fad, it will fade away, i.e. some more dimensions may be added soon.
  • For instance, Dubsmash boomed in with a rage. Similar apps such as FAME also build a good connect with the audience. Such apps provide more interaction with users. People judge you when they see you live.
Lisha
  • Social media is a great medium to give you visibility and make your audience know the real you.
Akanksha
  • Twitter is emerging as a great medium to connect with brands and audience.

QA With Shaily...

Q. How do you make money? (asked by Rahul Prabhakar)

A. If I like the product, I promote it and write about it. Brands follow me because of good connect.

Q. Is there a long term relationship between brands and people? (asked by someone else)

A. Yes, only when brand knows it’s true value, people follow it till long.


Blogging Single-Handedly or in a Team…

Shaily
  • More people means more work done but it’s heart shattering when you train people, teach them your ways and then they leave you, be it any reason.
Lisha
  • If you can, you must hire people to have more voices on opinions. It is of great benefit to work with like-minded and trustworthy people.(Lisha started off with a one-woman team late last year, and now it’s a team of 5 people! That's commendable Lisha…)

Any Standard Cost for Blogging Exists? Or Should There Be Any Standard Rate Card for Blogging for Brands?

As of now, there is no clear picture about the standard rates or costs that should be paid to the bloggers. But, yes, Blogmint is serving as the best platform in this regard. It automatically marks a standard rate for each blogger based upon their ranks, which is set according to their blog’s readership.

Shaily, Lisha, Akanksha: If you have a good readership, then be a professional blogger and do not work for free!


The Much Awaited Style Book Contest...

After an engaging session, it was time to get our hands on styling a mannequin… Yeah! you heard it right… We had to be the "style gurus"...

Divided as 4 persons-per-team, we were asked to dress-up female mannequins. All were so very thrilled by this concept of having such an invigorating contest as a part of a fashion blogger meet! 

Pic 1: Our Team - Sangeeta, Ekta and Me (L to R) | Pic 2: With Preeti Hoon
The idea was to let us (the bloggers) know about the latest trends of apparels and accessories available on askme.com for the young on-the-go females. 

While checking out the clothing and the accessories (jewellery, bags, footwear, eye-glasses, watches), we observed that they intended to present an easy going pret-a-porter look for styling the dummies!
Clothing and Accessories from AskMe
The Chik Street Look for the Girl Next Door: Our Styled Up Model 
Judges liked our model's ankle-wrapped scarf style... well to say it out, that was my idea!  :)
Though we did not win the contest but loved participating!
Winner of the Style Contest: Left Most Model

About AskMe…

Though most of us know about AskMe, here’s a brief intro for those who are new…

Quick Facts...
  • Askme Group chief marketing officer, Manav Sethi said that Askme has 12 million SMEs listed on its platform and out of that 12 thousand pay Rs 7,000 a year for premium listing. On Askmebazaar, the company has about 7 lakh products being sold through 30 thousand merchants.
  • Askme has witnessed a tremendous growth in searchers on their website over the last one year, taking it to 70 million searches a month.
  • Askme has signed deals with journalist Vir Sanghvi, Chef Vikas Khanna, food experts Rocky and Mayur for food reviews at restaurants. People can watch such online reviews in video and at the same time will have an option to buy or book services.
  • It has signed contract with film actress Twinkle Khanna for developing interior designing vertical at Askme, Sethi said.
  • The company is expanding business in e-commerce space and company listings both in India and abroad.
  • Askme has launched business in Malaysia under brand name FindIt that now covers 700 categories over 450 cities in the country.
  • "We are now going to launch FindIt like platform but with Askme brand name within next 9 to 12 months in Kuwait, Philippines, Indonesia, Thailand and Nigeria," Sethi added.
  • Available 24X7 for consumers across all major cities in India
  • Know more at: www.askme.comDial 4444 4444 44 (10 times 4)

Best Products in Best Prices - You Will Find it All at the One-Stop Destination...

ASKME satiates the diverse needs of its customers by not only offering them a heap of choices but also providing them with advices from the experts. The intent is to provide a credible source for recommendations through curated experiences


The Recent askme.com Campaigns...

The recent campaigns designed by JWT, "BAAP of All Trends" and "One Click Therapy" (featuring actors Ranbir Kapoor and Farhan Akhtar, respectively) are all set to introduce a new notion of online retailing.
Video Courtesy: www.youtube.com

Video Courtesy: www.youtube.com

AskMe group CMO Manav Sethi said, “Both these campaigns are built on consumer insights. Search has moved from discovery to aggregated opinions and hence Askme assumes that leadership position across India to communicate best places to eat, wear, and relax etc. The option to transact these products and be in the trend is made available by Askmebazaar where majority find platforms such as these an option full of choices, brands and best prices and hence 'stress mein don’t go bizarre; shop on askmebazaar.'”


#ASKMEFASHIONMEETUP 

This was the brand's first ever fashion blogger meet held in Delhi. More meet ups (food, travel, lifestyle) are on their way!

I deeply thank the Blogmint team for providing me a chance to gain more insight on the AskMe Fashion vertical; learn more about the brand-blogger relationship; interact with some wonderful bloggers.

With all the hot style trends on askmeonfashion.com (The #1 Fashion community in India), the patrons and today's youth get a chance to query and know the big picture of the exuberant SWAG world!

Wishing AskMe a continued success for their best endeavours! Cheers… :)

The Cute Goodie Mug from AskMe

Credits:



Disclaimer: 

* Author of this post reserves rights for the written content source being an original concept. Please do not copy without permission. Be mindful to give credit if you refer this blog post anywhere. ©Jyotika Rajput Mehra

* Author of this post reserves rights for all the images except from the ones being referred specifically.

* This post is purely based on the author’s knowledge gained at the AskMe Fashion Meet Up event held in August 2015 in Delhi. The purpose of this post is to share the valuable information of the mentioned promotional campaign and promote the goodness of the AskMe brand.