Welcome to The Seed of Joy - JRM's Oeuvre, a lifestyle blog! This seed primarily sprouts up narratives touching the essential spheres driving life - mindfulness, self empowerment, cognition, inspiration, motivation, spirituality and anything that makes you cherish JOY - inside and outside. :)

With intention to inspire and edify the readers with each post, JRM pours her heart out reflecting her emotions, expressions, perceptions, excursions, philosophies and experiences through her poetry, quotes and photography... all which binds together as memories - sweet, sour and beautiful!

"The best thing about Memories is that We can simply create them Anytime!" © Jyotika Rajput Mehra

The Seed of Joy is within each one of us... Come, let us explore it together!

Your feelings are dearly valuable to JRM! Please let her know about your comments and reactions. If you like this blog, let the news reach more hearts! If you like a post, do show your love by sharing it further. :)

Thursday, April 30, 2015

Making Earth Cleaner and Greener

We all see a beautiful dream
of making Earth green and clean...
These days “Mother Nature” is fuming and distressed…
Tsunamis, Floods, Draughts, and Quakes 
are her ways of letting us know how much she is disgraced…
Let us contribute in mending our planet…
This is our home… This is our place…
Conserving our world will bring us some solace…
Natural calamities and disasters are alarmingly posing a jinx…
Let us cease our Earth from getting the stink…!
~Jyotika Rajput Mehra Poetic Composition
It's Time to Save Earth because We Love it! 
(Image Courtesy: Google.co.in)

There are number of ways following which we can do our bit to make Earth cleaner and greener. However, here are few “To-Do” (Must-Do) regimes that will absolutely revive the world…

Come, let us integrate and shower some benevolence on our Mother Nature, our Earth…(http://ncf-india.org/)

Conserving Nature: Daily-Routine Recommendations

  • Instead of running water, start using a tumbler while brushing teeth.
  • Rather than sticking to the shower bath, take the traditional way of bathing, i.e. bucket bath.
  • Replace the mobile water pipes used for watering the plants or washing the automobiles with handy bucket.
  • Similarly, the utensils can easily be washed in accumulated water instead of the tap water.
  • Do not run washing machines until there is one full bucket of clothes.
  • Utilize car pool or public conveyance while traveling.
  • All the girls/women out there, promise yourself to use eco-friendly cosmetics.
  • Do not print and waste paper unless and until too necessary.
  • Reduce the energy consumption whenever and wherever possible. Switch off unnecessary power points. Before leaving your room/home, ensure no power switch is on. Remember, whenever you save power, you save money!
  • Buy power-saving and energy-efficient home appliances (ACs, LED lights, Refrigerators, and so further) using which electricity bills can be reduced up to 20%. See star-rating on them while buying.
  • Maintain two separate bins for disposing waste – degradable and non-degradable. Mind you, it helps a lot!
  • Stop the heinous act of littering at public places – spitting or urinating on roads, throwing wrappers from moving car… Keep the surroundings tidy and clean.

Conserving Nature: Beyond Daily Routine

  • Plantation is highly recommended and absolutely essential for clean and pollution-free environment. Take a pledge to plant a seed/sapling at least once in a month.
  • Build garden setups in and around your home.
  • Installing solar panel around homes and offices is an excellent way of conserving solar power.
Believe me, doing small stuff actually makes a BIG difference…!

This post is written for: http://greenyatra.org/Earth is Calling


* Author of this post reserves rights for the content source being original work of art. Please do not copy without permission. ©Jyotika Rajput Mehra

* This poetic work of art is purely based on the author’s emotions, feelings and perception.

Wednesday, April 29, 2015

A Tribute to the Survivors & Victims of Nepal Earthquake Tragedy

A Prayer of Relief to Help "Them" Rise Above their Griefs...

Image Courtesy: google.co.in

Give'em hope…
Give'em peace…
Give'em escape from fear,
which has made their hearts freezed...

Give'em patience…
Give'em relief…
Give'em strength to move on,
to instill back the life that has gravely ceased...

Give'em courage…
Their prayers shall not go in vain
Give'em resilience,
to replenish their lives again…
Give’em your caress…
O God give'em abundance of love
I know you are listening to our prayers...
O Lord in the heaven above...!

May the Almighty give the sufferers some relief…
May the ones who lost their lives, rest in peace…

Friends let us join hands to serve the human-kind. There are plenty who are ailing and are actually in need of your help. This is the time to actually show the true meaning of “being human”. Come let us extend our hand and do our bit. Let us donate whatever we can!

Right now, the top 3 required items are:
  • Dry food, grains, cereals
  • Blankets
  • Hygiene and Sanitary items
Please donate today!


* Author of this post reserves rights for the content source being original work of art. Please do not copy without permission. ©Jyotika Rajput Mehra

* This poetic work of art is purely based on the author’s emotions, feelings and perception.

Asus Releases Powerhouse of Performance "Zenfone2" @indiBlogger Meet

Come experience the tomorrow…
Come, see what others can’t see…
Come meet the performance monster by Asus…
Using the new Zenfone2 is just a breeze…
~Jyotika Rajput Mehra Poetic Composition

23 April, 11:30 am | Kingdom of Dreams, Gurgaon

The bright hot sunny day saw a good gathering at the beautiful venue. I was absolutely thrilled to be present at another exciting indiBlogger meet, showcasing the launch of the Asus Zenfone2 smartphone.
Its Me at the Entrance...
The famous Indian VJ, actress and singer, Anusha Dandekar welcomed us. The start couldn’t have been better than the sensuous musical performance by Aditi Singh Sharma (Bollywood fame).

Here are my archives for the event as it proceeded...

Incredible Comes to India…

By Jerry Shen (CEO, Asus)

Asus - Balance of Beauty and Strength… 
Marvel of Craftsmanship and Engineering
In Search of Incredible...

Asus is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We’re always in search of incredible ideas and experiences - And we aspire to deliver the incredible in everything we do.”

He told how “design thinking” has paved way for “lean thinking” and hence Asus Zenfone2 is a creation of “engineer thinking”.

Experience 2morrow…

By Derek Yu (Product Marketing Director, Asus)

Beauty of Zen…
Image Courtesy: http://www.asus.com/in/
  • Combination of persistence and perfection
  • Incredibly thin edges – 3.9 mm thin
  • Ergonomic design – secure comfortable grip with intuitive volume control
  • Impeccable precision – 0.13mm concentric circle texture with steel brushed-metal finish
  • Maximum viewing experience – class leading 72% screen to body ratio
  • Red Dot Award Winner 2014
  • iF Design Award Winner 2015
Celebrate your uniqueness – Fusion series, Illusion series...

(Zenfone2 Video Courtesy: www.youtube.com)

Unprecedented Performance…
  • CPU - 64-bit Intel Atom 2.3GHz
  • GPU - 6430 PowerVR 533MHz
  • Memory - 64-bit Dual Channel 4GB
  • OS - Android L
  • Responsiveness – 60ms
  • Display – 5.5” FHD

Unprecedented Connectivity…
  • LTE – LTE A w CA 250Mbps
  • WiFi – 802.11ac 433Mbps
  • Navigation – 5 Satellite Systems
  • Antenna – 5 3D Laser Antenna
  • Sim Card – Dual SIM Dual Active (DSDA )

World’s most powerful CPU...
  • OS designed for 64 bit Intel CPU’s with latest Intel Atom Z3580  
  • Class leading powerVR 6430 graphics gives you ultra-fast graphics performance

The Moore’s Law and the Powerhouse of Performance…

By Debjani Ghosh (VP Sales & Marketing Group, and MD, Intel South East Asia)

(I almost captured all her words...)

“The Moore's law enables the IT industry to really benefit from the power of exponential growth and IT industry is one of the very few industries that has been able to use this exponential growth to drive proliferation of technology across pretty much aspect of life, and that’s the reason we see a rapid adoption of technology no matter which country we are in or which part of world we are in! Partners like Asus have pushed the boundaries of innovation and come up with a game changing product like the Zenfone2."

She thanked Jerry and team who made Intel to partner with Asus in this journey. She declared that Zenfone2 is just powerhouse of performance!

She spoke about Gordon Moore's saying - “Whatever can be done, can be outdone!” Asus has shown that again and again! Zenfone2 has won around 238 awards and she believes Zenfone2 will outdo its predecessor’s performance. 

"This also symbolizes the spirit of the partnership that Asus and Intel has. They just bring out the best in each other so that they think beyond what is the obvious, and are able to innovate and create game changing products. It’s been 25 years of partnership between Intel and Asus." She again thanked Jerry and team for the wonderful partnership and leadership.

Awestrucking Features of Zenfone2… 

Derek Yu continued... 

#1 Word’s First Smartphone with 4GB of RAM for Incredibly Smooth Multitasking
Enjoy the Ample 4 GB Memory Space
  • Provision of ample 4 GB of memory space
  • Experience an all new seamless way of multitasking
  • No juggling between switching over to close one app just to open another app
  • No worries about keeping the system going on
  • No hassles of system getting hanged due to being slow
  • 26 apps can run altogether in the background, for instance, Dialler, Camera, Gallery, Email, Chrome, Facebook…
#2 Fast and Responsive
  • 60 ms touch response time
  • Quick web page loading (average loading time of a new web page of the top 75 websites in the US took mere 3.2 sec)
#3 Work Seamlessly with Blazingly Fast Cat4 + LTE
  • Support Band 3 (FDD) / 40 (TDD)
  • LTE – A supporting Carrier Aggregation
  • High speed upto 250 Mbps
  • Over 31 countries support CA
#4 Dual SIM Dual Active
  • Receive an incoming call from SIM 2 while you are active on another call using SIM 1, without the hassle of standby.
# 5 Satellite Navigation Systems for Fast & Precise Positioning
  • GPS - Global Positioning system
  • GLONASS - GLObal NAvigation Satellite System
  • BDS - BeiDou Navigation Satellite System
  • QZSS - Quasi-Zenith Satellite System (QZSS)
  • SBAS - Satellite-Based Augmentation Systems

Meet the Performance Monster...

By Eric Hermanson (Head of Mobile Marketing )

Sharp Vision with Premium Camera - PixelMaster 2.0 Technology 
The PixelMaster 2.0 Technology
Rear Camera – Backlight (Super HDR), Low light mode, Super resolution
Image Courtesy: http://www.asus.com/in/
Backlight photography (Super HDR) - much more dynamic range of true colors
  • Auto mode – reasonably good picture quality
  • Low light mode (pixel merging technology 2.0) - 4x brighter and visibly better picture quality than the existing smartphones in market
  • Zenflash (Xenon Flash – GN4.8) – Feel the true DSLR flash experience, Get real true to life images, 100x brighter than LED
  • Ultra wide 140 degree selfie panorama
            * Zenflash - To enable you capture a large number of people, your family and friends
            * Lolliflash -  Specially designed for people who love to click photos in selfie mode

Experience the New Lolliflash
  • 13 MP
             * Toshiba CCD
             * 5 P High transparency Lens
             * f/2.0 wide aperture
             * blue glass IR Cut Filter
             * Dual Color LED Flash

Front Camera - Low light mode, beautification, selfie panorama
  • 5 MP
  • f/2.0 wide-aperture
  • 85 degree wide angle

See What Others Can’t See Photo Series...

By Robert Jahns (Instagram Sensation and Zenfone2 Ambassador)

Eric Hermanson and Robert Jahns
It was absolutely fantastic to meet Robert!

By day, Robert Jahns is a digital artist and art director based in Germany. By night, he’s known as nois7 on Instagram and runs a popular account boasting more than 600,000 followers. (Courtesy: google.com). Check out Robert’s Instagram Portfolio.

Robert is happy to use the new Zenfone2. It enhances his creativity for clicking pictures.
A Quick Moment Captured with Robert - Rahul & Me
Then we had Bollywood’s most popular photographer Dabboo Ratnani ...

His reviews about Zenfone2…
  • Very fast and really responsive
  • While using Zenfone2 camera he felt like using a professional camera
  • Amazed by the way pictures appear on the phone 
  • No distortion while transferring pictures to computer
The two leading photographers were just amazed by the images taken from the new Zenfone2. They said that the pictures were so crystal sharp and as professional as if they’ve had used a professional camera!

Eric continued with the Spectacular Zenfone2 Features...

  • ZenUI – Brand New Interface Design
  • Personalization - Customization is the key. User is curious to do it as per their own choice.
  • Boost Master – Fast Charging Technology
  • 60% battery charge in only 39 min
  • Capacity – 3000 mAh
  • 10 min of charging gives upto 4 hrs of talktime
  • Accessories
            * 9V/2A 18W Adaptor – Industry leading
            * ZenPower – Lightweight and powerful
            * 10,050 mAh high-capacity fast-charge power bank

The Breathtaking Moment - Saif Ali Khan's Entry…

Saif Ali Khan with Asus

Saif praises about Zenfone2...

Anusha with Saif
  • Amazing phone
  • Great in terms of prize
  • Fantastic camera- low light mode
  • Tremendous UI
  • Very fast in performance
  • Super fast and clear
  • Great hardware

Jerry Shen Reveals the Zenfone2 Specs...

The four variants...
  • ZE550ML (5.5” FHD)
          1.8 GHz Z3560 / 2 GB RAM / 16 GB MLC ROM - 12,999/- INR
  • ZE551ML (5.5” FHD)
          1.8 GHz Z3560 / 2 GB RAM / 16 GB MLC ROM - 14,999/- INR
  • ZE551ML (5.5” FHD)
          2.3 GHz Z3580 / 4 GB RAM / 32 GB MLC ROM - 19,999/- INR
  • ZE551ML (5.5” FHD)
          2.3 GHz Z3580 / 4 GB RAM / 64 GB MLC ROM - 22,999/- INR

Asus Accessories (Image Courtesy)
  • View Flip Cover Deluxe - 1599/- INR
  • ZenEar - 599/- INR
  • ZenPower - 1499/- INR
  • Lolliflash - 799/- INR
  • Zenflash - 1599/- INR
You can now connect to your fans, friends and family using ZenTalk.

Time for the Papparazzi...

Saif Ali Khan with Jerry Shen and the Associated Team
Post Lunch Sessions …

A quick basic session by Anoop made everyone revive and ready for the next rounds of presentations…
Anoop - indiBlogger Organizing Team
Then there was a short question-answer round with Robert Jahns…

The Essence of Simplicity...

By Peter Clark (Asus Design Center)

Peter Clark Speaks About the Zenfone2 Design and the Fusion/Illusion Series
  • It took almost 3 months to bring in the present day appeal of the phone
  • Amazing amalgamation of engineering and art
  • Unique, intuitive and unusual design

Whole New Design – Freedom, Connection, Expression...

By Jia Ying Liu (Senior Product Manager)

  • Around 18, 000, 000 ZenUI powered devices sold
ZenUI Highlights…
  • Personalize – Launcher, themes, Font, Cover View
  • Photo & Video – PixelMaster Camera, PhotoCollage *PhotoEffects, MiniMovie, ZenCircle (Beta)
  • Privacy – SnapView, Private Contacts and messaging,
  • Web Safety – Kids mode, browser - active to protect from malicious and phishing websites
  • ZenMotion – Tap Tap, Touch gesture, Motion gesture,
  • Service – 24/7 Help – Asus Support, Play Store, Asus, ZenTalk, Zenui@asus.com
Asus ZenUI Listens to Your Feedback
As the sessions got over we headed towards the open area for the evening snacks and brews… and indulged into clicking some pix with buddies…
With Rahul and Akshay
It was indeed another fun-filled meet… Everyone got goodies like T-shirts from Zenfone2 and indiBlogger, Selfie stick and a mug. I just enjoyed watching the industry icons and celebs… just loved being there! Thank you indiBlogger!

#SeeWhatOthersCantSee, #Asus, #zenfone, #zenfone2, #Taiwan


* Author of this post reserves rights for the written content source being an original concept. Please do not copy without permission. Be mindful to give credit if you refer this blog post anywhere. ©Jyotika Rajput Mehra

* Author of this post reserves rights for all the images except from the ones being referred specifically.

* This post is purely based on the author’s knowledge gained at the Asus Zenfone 2 product launch event held in April 2015 in Delhi. The purpose of this post is to share the Zenfone2 product review with the readers and promote the goodness of the Asus brand.

Sunday, April 12, 2015

KOSÉ Releases its Spawake Skincare Range at IndiBlogger Meet

Radiant and a glowing face is what the urban women need…
KOSÉ ensures to infuse such beauty which is sensuously sea deep…
With exclusive extracts of Sea Salts and Sea Weeds…
KOSÉ Spawake skincare range will naturally make your face speak…
~ Jyotika Rajput Mehra Poetic Composition

10th April |17:30 | The Oval - Hyatt Regency, Delhi

I reached the venue on time and completed the registration formalities. As I proceeded, I felt a zephyr of fun, excitement and loads of happy faces - Media correspondents, Brand’s esteemed panel of associates from Japan, Ambassador of Japan to India, Team - KOSE Corporation India, the IndiBlogger team, fellow IndiBloggers and other associates.
Unveiling KOSÉ at IndiBlogger Meet
The evening started with brewing cuppas of café and cookies. Anoop (from the organizer’s team) cordially welcomed us all. The beginning sessions included fun activities such as “Number-Guessing-Game” and “15 minutes of inter-mingling with fellow bloggers where people had to exchange their most personal stuff”…! 

Whoa… personally saying, I found it to be an absolutely great way of knowing about new bloggers! The environs just got pepped up with the thrill and excitement which went on growing…

Introducing KOSÉ – The Brand…
The KOSÉ Team - Japan
Takeshi Yagi san, Ambassador of Japan to India, made us know about the brand history and some significant facts.

  • KOSÉ was founded in 1946 by Kozaburo Kobayashi.
  • Currently, KOSÉ Corporation is one of the leading beauty and cosmetic companies of Japan. 
  • The brand aims at providing the consumers with high-quality cosmetic products to make them feel beautiful, thereby, imbibing a sense of confidence and hope.
  • With more than 40 years of existence, KOSÉ will now operate in 25 countries and will target to expand its global presence across countries such as – India, China, Hong Kong, Macau, Taiwan, South Korea, Thailand, Singapore, Myanmar, Malaysia, Cambodia, Indonesia, Vietnam, Australia, Laos, US, UK, Canada, Italy, Germany, Spain, France, Norway, Belgium and Denmark.
Yagi san wishes for a great and successful partnership between Japan and India. He believes that KOSÉ will make India’s beauty culture far more beautiful.

Kobayashi san, President and representative, KOSÉ Corporation, began the next presentation session.

  • KOSÉ is a consequence of Kozaburo Kobayashi’s right mind to follow the right path.
  • The Kobayashi family owns majority share and is strongly committed towards the business.
  • Backed by total work force of over 12,000 employees (approx.), KOSÉ owns a market capital of 450 billion ¥ (approx.).
  • KOSÉ launched world’s 1st beauty serum on 16th November 1975 and world's 1st powder foundation on 16th February 1976.
  • KOSÉ spreads its aura of beauty via two categories – Base make-up and Skincare range of products.
  • KOSÉ has strong capabilities to create and manage a wide variety of cosmetic brands, with verticals such as “KOSÉ family brands”, “Independent brands” and “Brands operated by group company”; and segments being classified as “high prestige brands”, “prestige brands” and “self selection brands”.
  • KOSÉ has been a strategic international partner for global cosmetic companies. Period from 1963 to 2014  represents the same thereby highlighting the brands such as Loreal, Marie Claire, Maybelline, Tiffany & Co., Lorac, JillStuart, Rimmel, Adidas Skin Protection and Tarte (high-performance naturals) .
  • KOSÉ has many opportunities to expand its business.
  • KOSÉ has made a foray into India, which is a high-potential market. Forecast reveals a 112% Compound Annual Growth Rate (CAGR) in 2018. The growth ratio would notice an increase from 8% (in 2014) to 10% (in 2018)
  • KOSÉ seizes India as a new market for beauty products following the brand’s mission to “Create a new beauty culture in India”.
  •  Grand design and proposition awaits the road ahead.
Takashi Nomura san, Director & CEO, KOSE Corporation India Pvt. Ltd., proceeded the next session of presentation…

  • KOSÉ anticipates to consistently offer new beauty creations derived from Japan to bloom the beauty of Indian women.
  • KOSÉ enters Indian market with focus segment of 5% occupancy of the premium brand, whereas 41% is occupied for the Japanese market.
  • Consumer insights as per the surveys showcase 2 classifications of products... first -Natural, including fruits and plant extracts for natural moisturizing; and second -Visible Effect, including special potions for a visibly fairer complexion
  • Survey reveals that to get healthy skin, Indian women wish to change their sedentary lifestyle and follow a healthy diet. To get a radiant complexion they wish to get a new active ingredient in their skincare products that would fulfil their growing beauty needs.
  • Therefore, to fulfil this need, KOSÉ commits to present 4 new characteristics in their new range of skincare products:
     o Indulgence/ Pampering – for the Indian women who have to deal with daily environmental stress
     o New Effective Ingredients – which must be a novelty in the Indian market
     o Made in India, inspired by Japan – to make Indian women feel the essence of India
     o Modernity – Mixing India’s traditional practices and modern customs of India and Japan
  • KOSÉ new skincare range is positioned across the 4 dimensions prevailing in the beauty market:
     o Total Beauty – Indian brands and Global brands
     o Seeds Method i.e. the core ingredients
     o Value of Cosmetic Products
     o Value of Salon Care

KOSÉ Unveils Spawake in the Indian Market…
KOSÉ Exposes Spawake Skincare Range
  • Spawake enters the Indian cosmetics market under the local Indian operating company KOSE Corporation India Pvt. Ltd. (Gurgaon, Haryana).
  • The Spawake lineage will include 7 product variants & 13 SKU’s marketed at Indian women and available at urban supermarkets, mainly in Delhi NCR, and the online e-commerce website (tie-up with Myntra).
The Spawake Concept – Refreshes and Revitalizes Skin for a Fresh, After-Spa Glow…
Courtesy: Indian Press Release of KOSÉ - Spawake 2015
  • Key ingredients
        o Laminaria Japonica Extract
        o Sea Salt
  • Product Lineup
        o Moisturizing Line
              §  Face Wash (100g, 50g)
              §  Fairness Cream for Day (50g, 25g)
              §  Fairness Cream for Night (50g, 25g)
              §  Cold Cream (50g, 25g)
              §  Deep Purity Mask (60g)

        o Whitening Line
                 §  Scrub Face Wash (100g, 50g)
                 §  Fairness Gel Cream (50g, 25g)

The Hero Product of Spawake…
  • Spawake Moisturizing Fairness Cream for Day
        o Rich in texture
        o SPF 25 PA++
        o Protects against UV rays, dryness and harmful effects of the urban environs
        o Skin becomes hydrated, bright and luminous
        o 50g – INR 249, 25g – INR 129

Values of the Intense Research…
  • Intelligence - Development of impressive elements and materials which emphasize on the skin.
  • Sensuousness - Creation of sophisticated cosmetics which will be used repeatedly.
  • Reliability - Creation of quality cosmetics which play top priority on safety.
Commenting on the Indian strategy, Mr. Takashi Nomura, Director & CEO, KOSE Corporation India Pvt. Ltd. said, “KOSÉ has always stood up for ‘Wisdom and Beauty for people and the earth’ and the decision to enter India is just an extension of that philosophy. We are extremely delighted in having the opportunity to bring spa like indulgence at home. Spawake is an expression of KOSÉ commitment to bring sea deep beauty to every Indian woman and we look forward to receiving tremendous response.
(Courtesy: Indian Press Release of Kose– Spawake 2015)

Meanwhile, all the guests were presented with a sample of Spawake “fairness cream for day” to self-analyse the goodness of the item. As I took the cream in my hand, and started feeling its texture, it just got blended so well with my skin, leaving a tender floral fragrance, making my senses elated.
Spawake Fairness Cream for the Day
The most delightful phase of the meet was yet to come – to see the face of the Brand Ambassador… as all were eagerly waiting to see the pretty lady, we saw the host announcing the name… and guess who was her? The drop-dead gorgeous, the stunning Bollywood beauty Aditi Rao Hydari
Aditi Rao Hydari - Bollywood Actress
Courtesy: Gaurab Mukherjee
Aditi Rao Hydari along with the KOSÉ Team
To tell you a bit about her… Aditi Rao Hydari is an Indian film actress. A classical bharatanatyam dancer, she made her acting debut with Sharada Ramanathan's acclaimed film Sringaram and rose to fame after her performance in Sudhir Mishra's 2011 film Yeh Saali Zindagi. (Courtesy: Wikipedia )

Speaking about her under-water experience while shooting for the advertisement, she revealed about the goodness of the naturally formulated range of Spawake skincare products.

Guests’ pondering thoughts popped up some questions…

Here is all what I could jot down…

Q1. Regarding the anticipated timeline for showcasing the power of KOSÉ…

-> Currently, the KOSÉ representatives anticipate a very strong presence of the product range in Delhi/NCR because these are the significant cosmopolitan and modern areas. They feel fortunate to identify the Indian markets and want to optimally utilize the given investment. They wish to make India get inspired by Japan.

Q2. Regarding the distinction of Spawake products from other market players, as the focus is only on “fairness”…

-> The representatives think Spawake would honestly serve the current needs of the Indian women. Later on, they intend to bring in other trending products from Japan.

After three years of intense market survey, they have come up with Spawake which will fulfil the requirements of Indian women. They finally concluded that the kind of distinction Spawake provides is based on the following 6 factors:
     o Concept
     o Packaging
     o Design
     o Fragrance
     o Texture
     o Brand Name

Q3. Regarding any upcoming cosmetic range specific to men to enhance their attractiveness…

(And there I could hear everybody giggling over… by the way this question popped up in my mind… the reason was simple - my hubby, bro, dad, best buddy are all men indeed… and we do have a chat on skincare sometimes….)
Its Me - Jyotika | Courtesy: Gaurab Mukherjee
-> Currently, the Spawake skincare range is specifically designed to cater the needs of the young Indian women (around 20 – 30 years). However, there are some future plans to release a skincare range that would specifically target the Indian men.

Q4. Regarding the 2 key ingredients contributing to the current need of the society…

o Laminaria Japonica Extract – A highest quality extract derived from Japanese kelp, a type of sea weed, is known to have hydrating effects on the skin.
o Sea Salt – Dry matter collected off the coast of the beautiful oceans in Brittany, France, where the sea water is rich in minerals. These minerals have anti-inflammatory effects.

Q5. Regarding the use of products being confined to individual or the spa-centres or salons…

-> Currently, the Spawake skincare range is confined only to the individual consumers. However, soon in future, a special range catering to spa-centres or salons may be released.

Q6. Regarding the natural products that were originated in India… How Spawake is different from those traditional Indian products?

-> Representatives believe that Indian consumers like to use natural products containing fruits and vegetable extracts. Spawake is also created from naturally formulated potion of Laminaria Japonica extracts and Sea Salts which will have unique beauty effects thereby making the skin look naturally radiant.

After a heavy question-answer round, the Just Dance Company presented a mesmerizing dance performance. I believe the dance reflected the “under-water” theme too since the performers were beautifully dressed in whites, silver and blues… I was just spell bound by their graceful moves… It was a wonder!
Jaw Dropping Performance by Just Dance Company
Aditi Rao Hydari took the dais again to hook the audience to the concluding session…
  • She told that how happy she is to be a part of the KOSÉ family. She feels privileged to be at the product launch.
  • The beauty secret of the Japanese women (who are world renowned for their beauty), is now in the hands of the Indian women. Japanese women have a good beauty regime, which Indian women should also follow.
  • The products are safe, high-quality, natural, organic, smooth and absolutely light to wear on the skin.
  • She believes that she meets the brand philosophy of “minimalism”. She felt like a mermaid while shooting for the advertisement.
The Official Spawake Advertisement:
Let the Beauty of Your Skin be Sea Deep

  • It is a pioneering step by KOSÉ to launch well researched, naturally formulated, high-quality products.
  • Aditi believes that love for beauty always stays. This is true in case of each individual.
  • She grew up using natural products where kitchen was the saviour where she could just create natural face masks or apply tomatoes or cucumbers over her face. And, therefore, she synonymizes KOSÉ products with natural beauty enhancers. Since now she doesn’t have time, it is great to use the Spawake skincare range on the fly.
  • Since she needs to look perfect each time, Spawake facewash makes her feel hydrated and moisturized through-out.
  • She believes that there is nothing more beautiful than a happy and a calm person… someone who is just unique in his/her own ways to face the world... Absolutely, I personally feel that we all must follow her mantra – “Stay happy…Stay beautiful…l”
  • She asked us all to follow a healthy life-style – “Eat healthy and stay happy”… “Don’t abuse your skin… find natural way out to treat it!” and then what’s better than the natural skincare range of the KOSÉ Spawake products!
A cute and quick groupie with the ravishing Aditi…
Courtesy: Rahul Prabhakar
Thereafter, post the yummylicious dinner, the marvellous IndiBlogger meet got called as close…
The Lavish Gourmet Delight - The Oval
The Prized Possession…

Before leaving we collected our parcel of the beautiful KOSÉ Spawake skincare products which contained an 8GB pendrive too… and believe me I just couldn’t stop my excitement to pamper myself… the wait was till only for a while by the time I reached home!
The Spawake Skincare Range
In the end, I wish to present my heartiest gratitude to the person because of whom I could see the grandiose evening of my first exclusive IndiBlogger Meet, the person who is the source of my strength, joy and inspiration, the special someone who introduced me to the beautiful world of blogging… it is the one and only “Rahul Prabhakar”! Boss, I owe this credit to you…! Blessed to have you!

Deep regards and gratifying “Thanks” to the IndiBlogger team for the invitation. The orchestration was “just so perfect”…!

It gives me sheer privilege to write about this esteemed product launch and share my delightful experience. Looking forward to more such meets! Being a part of IndiBlogger means a lot!

Content Source: 
  • Personal notes made during the presentations at the product launch venue.
  • Indian Press Release of Kose– Spawake 2015
  • Spawake Brochure

* Author of this post reserves rights for the originality of the written concept and all the images used (except those which are referred/linked specifically).